The Internal Revenue Service (IRS) defines uniforms as work clothes that are required and are not suitable for everyday use. Fortunately for workers like chefs, retail sales people and medical workers, business uniforms may be tax-deductible if the expense is not reimbursed. Many businesses consider it important to ask their employees to wear uniforms, and while some employees find the requirement annoying, others welcome not having to choose an outfit for work every morning. Creating a uniform for an employee can be as simple as placing an embroidered logo on professional-looking garments.
Uniforms for Corporate Branding
Asking employees to wear distinctive uniforms in the colors associated with the company can go a long way in establishing an impression in the mind of the consumer. Uniforms identify workers as individuals who are associated with a company and its products, and they help to brand the company by distinguishing it from the competition. Consistency in employee appearance can create a positive impression on the customer and contribute to projecting the corporate image.
Uniforms for Projecting Competence
Uniforms can enable customers to identify employees in a store setting, eliminating the possibility of a customer erroneously asking a fellow consumer for help. Employees wearing a uniform inspire confidence in the consumer by announcing that the individual is a professional with product knowledge and a willingness to help. A uniform puts the force of the corporate reputation behind the individual, making him look reliable and trustworthy as a company representative.
Uniforms to Promote Security
Just as a police uniform identifies a law officer, a uniform can identify an employee who is out in the field making a service call or delivery to a customer’s home. Uniforms can also ease the mind of people handing over their keys when their car needs servicing, or when taking advantage of valet parking at a restaurant.
Uniforms to Eliminate Dress Codes
Requiring employees to wear a uniform eliminates the need for creating and enforcing a dress code. In years past employees would usually wear similar, conservative clothing, but in today’s world workers tend to express their individuality through clothing. Enforcing a dress code is time consuming and can lead to hard feelings on the part of employees who are told that their attire is not appropriate for the workplace.