OXXO Care Cleaners Midtown Miami Celebrates 10th Anniversary and Expansion to MIMO District

Amidst Midtown’s Boom, OXXO Expands in Area Almost Overnight


Miami, FL, December 11, 2018OXXO Care Cleaners®, the leading environmentally friendly garment cleaning franchise, is celebrating 10 years at Midtown Miami. In celebration, OXXO Midtown, located at 3451 NE 1st Ave in Miami, will be offering a special 50 percent off discount for new clients, and 20 percent off for those who provide new client referrals, from December 11-14th. The nearby MIMO store, located at 6630 Biscayne Boulevard, has expanded rapidly and is celebrating with the same discounts.

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OXXO Midtown’s Storefront located at 3451 NE 1st Ave in Miami.

“Over the last ten years, we have grown with the area. We are right in the middle of Midtown and the Design district, two areas that have experienced a rapid transformation into Miami’s most desirable neighborhoods   I am proud to serve the residents of Midtown. There is so much excitement here, and the people make us who we are. We serve the community with our attention to detail and reliability in our cleaning services,” states OXXO Midtown store owner Gianni Ianelli.

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OXXO Midtown’s Storefront located at 3451 NE 1st Ave in Miami.

Midtown Miami has grown rapidly, and is home to luxury apartment living, a variety of diverse restaurants, and shopping from national stores such as Target to an outdoor shopping mall which mimics New York’s SOHO scene.  In recent years, businesses such as marketing agencies and interior décor studios have made Midtown their home.

New office and residential buildings have sprouted and others are in the pipeline. The area offers a unique urban living experience and an inspired work environment unlike anything else available on the South Florida market.

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OXXO’s ATM Pick Up and Drop Off

 “The Midtown location has expanded almost overnight. We feel fortunate to be able to provide ourselves to yet another Miami location. New and current midtown locals can now feel confident that their cleaning service needs can be kept in good hands. They appreciate our “We Care” philosophy along with GreenEarth technologies and modern equipment that helps make this cleaning service more convenient without losing any quality,” said Salomon Mishaan, CEO of OXXO Care Cleaners.

OXXO’s nearby MIMO store, located at 6630 Biscayne Boulevard in Miami, FL 33138, has been open for just over a year, and is located five minutes from the MiMo District along Biscayne Boulevard. This area is host to many art galleries, shops and restaurants.  Just in front of the store is a new Green Market, and several very important neighborhoods including Palm Bay, Nirvana; Belle Meade and Bay Point.

Store Owner Gian Franco Ciccione says, “We have seen an increase in environmentally conscious customers, who value and appreciate OXXO’s ecological friendliness, We Care Philosophy, and modern offering. We are located along Biscayne Bay, and there are many residents of nearby homes that use our services, free delivery and 24// ATM. They also appreciate our competitive pricing!,” said Gian Franco.


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OXXO MIMO Storefront located at 6630 Biscayne Boulevard

As the area grows, OXXO is dedicated to serving the people of Midtown and MIMO. What clients in this epicenter, exotic area of Miami get from OXXO is customer service, quality, convenience and it’s all ecofriendly.. These clients are on-the-go, which requires convenience from a cleaning service. OXXO provides free delivery or their ATM 24/7 drop off and pick up, for customers looking for consistency, quickness, and quality.

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OXXO MIMO Storefront located at 6630 Biscayne Boulevard

About OXXO®

OXXO Care Cleaners® is a leading environmentally-responsible dry-cleaning franchise based in the U.S. with international presence. OXXO was founded with our “WE CARE” philosophy and commitment and has applied it to every aspect of our business. We care for our customer’s health, appearance, garments, the community, the environment and our employees. At OXXO®, customers experience the ultimate in garment care with the use of environmentally safe GreenEarth solvents (no use of Perc (Perchloroethylene)) chemicals common at other dry cleaners, and now using TOP Terra for laundered garments, the latest 24/7 ATM-style pick up service, the most technologically advanced European manufactured garment care equipment and the traditional method of hand-ironing. All garments are cleaned right the first time and personally inspected by OXXO® garment care specialists to ensure superior finishing and meticulous attention to detail. Visit http://www.oxxousa.com for more information and the OXXO® nearest you.  For more information about the OXXO Care Cleaners® franchise opportunity, call 1.866.462.6996 or visit www.oxxocarecleanersfranchise.com

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OXXO Care Cleaners® Rolls Out Franchise Business Conversion Program

OXXO Care Cleaners® is bringing its innovative, GreenEarth® technologies to traditional mom and pop dry cleaners across the U.S. through their new Business Conversion Initiative. Conversions involve the replacement of contaminating chemicals, old-fashioned steam boilers, steam presses, and other outdated dry-cleaning equipment used by most American dry cleaners today with OXXO’s automated, fully electric equipment, such as the OXXO European Style Shirt Mannequin and ATM-style Drop Off and Pick Up Conveyor. Technology, storefronts and branding are completely revamped during the conversion process.

“Today, we announce OXXO’s support to improve dry cleaners and the environment in all of the communities in which we operate and in new communities throughout the country. During each process, everything old fashioned is gutted out and replaced with the same equipment a new franchise unit would have. Traditional store owners appreciate the benefits of OXXO’s 24/7-services coupled with the use of GreenEarth® products, innovative technologies, fully independent electric and automated equipment, European-style hand ironing quality for their customers,” said Salomon Mishaan, CEO of the OXXO Franchise.

One franchisee spearheaded the program by successfully converting his fourth Plant store into an OXXO. He is now currently finishing off the plant conversion in Doral, Florida. “During the conversion, the goal is to maintain the original customer base, and, in this case, we have actually grown the customer base because clients are seeing the change for the better take place. Stores can remain open throughout the process. Our goal is to convert cleaners across the country with a concentration in the Northeast, Central Florida, Texas, and Georgia. If a potential owner is in a region where there are no OXXO’s yet, we will build a plant to support it in their area, which is one of our program’s many incentives,” explains Mishaan.

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OXXO Doral (5241 NW 87th Ave, Doral, FL 33178) Storefront serving a nearby Traditional Plant Conversion

Traditional dry cleaners are taking notice of customers buying into the OXXO brand. OXXO has become known for being the most innovative dry-cleaning franchise in the United States today. A converted cleaner will benefit from the well-known OXXO brand and the support given during and after the conversion process, which encompasses training and all the same franchise benefits that a new store owner would have.

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Doral OXXO ATM Pick Up and Drop Off

 

About OXXO®

OXXO Care Cleaners®  is a leading environmentally-responsible dry-cleaning franchise based in the U.S. with international presence. OXXO was founded with our “WE CARE” philosophy and commitment and has applied it to every aspect of our business. We care for our customer’s health, appearance, garments, the community, the environment and our employees. At OXXO®, customers experience the ultimate in garment care with the use of environmentally safe GreenEarth solvents (no use of Perc (Perchloroethylene)) chemicals common at other dry cleaners, and now using TOP Terra for laundered garments, the latest 24/7 ATM-style pick up service, the most technologically advanced European manufactured garment care equipment and the traditional method of hand-ironing. All garments are cleaned right the first time and personally inspected by OXXO® garment care specialists to ensure superior finishing and meticulous attention to detail. Visit www.oxxousa.com for more information and the OXXO® nearest you.  For more information about the OXXO Care Cleaners® franchise opportunity, call 1.866.462.6996 or visit www.oxxocarecleanersfranchise.com

OXXO Care Cleaners Makes Its Mark in New Jersey for Innovative & Eco-Friendly Dry Cleaning


Fair Lawn and Short Hills, NJ, September 17, 2018OXXO Care Cleaners® has paved the way for innovation as the first environmentally friendly garment cleaning franchise in the New Jersey metropolis to combine the use of GreenEarth® solvents on all dry clean garments, Top Terra ecological detergent for laundered garments,  hand ironing and 24/7 ATM-style service. New Jersey residents have recently shown an increasing interest in environmentally friendly practices. In fact, 65% of donations to Environment New Jersey, a citizen-based environmental advocacy project, were from citizens of New Jersey themselves. Today, OXXO announces the growth of its Fairlawn and Short Hills stores resulting from demand for OXXO’s 24/7-services coupled with the use of GreenEarth® products, innovative technologies, fully independent electric and automated equipment, and hand ironing for a detailed and beautiful look and comfortable feel.

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OXXO’s ATM-Style Pick Up and Drop Off brings total convenience to Fair Lawn, New Jersey customers.

“OXXO was founded with our “WE CARE” philosophy and commitment and we apply it to every aspect of our business. We care for our customer’s health, appearance, garments, the community, the environment and our employees,” said Salomon Mishaan, CEO of OXXO Care Cleaners.

Traditional dry cleaners in the U.S. have not innovated their process for at least 50 years. Most still work with antiquated equipment like steam presses originally built for the garment industry and they burn the customer’s garments. They also work with Perchloroethylene, a very contaminating chemical that leaves a stench and fades the colors. “At OXXO, we work with fully electric and automated equipment and the safest cleaning solvent. Instead of using the industry standard method of steam pressing, all OXXO Care Cleaners® garments are hand-ironed to provide a detailed and beautiful look and comfortable feel. Traditional steam pressing uses fossil fuel powered industrial steam boilers and it actually shortens the lifespan of customers’ garments. In addition, all garments are automatically sorted to avoid mistakes in the delivery or losing garments. This avoids extra handling, where garments can fall off of hangers and get wrinkled,” added Mishaan.

Traditional cleaners are taking notice.  “We are actually in the process of converting a mom and pop dry cleaner to an OXXO Care Cleaners in New Jersey. Customers in New Jersey have truly embraced our modern and efficient dry cleaning service and we are excited to continue to grow here,” said Mishaan.

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Facade of OXXO’s Fair Lawn store, located at 14-25 Plaza Rd, NJ 07410.


OXXO’s 24/7 service gives flexibility to customers with busy schedules. Many of OXXO’s New Jersey customers regularly use Fairlawn and Short Hills’ excellent pick-up and delivery services. OXXO’s Mobile App is popular among customers, which gives up-to-date information on the status of their orders. Terry K. Springfield said, “The cleaning is prompt and reliable. It’s ready when they say it will be. I’ve never had an issue with a missing garment.”


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OXXO’s equipment is fully electric and automated, lending to its reputation as the country’s most innovative dry cleaner.

Salomon Mishaan, CEO of OXXO said, “We are thrilled with the results of our New Jersey stores. We encourage anyone interested in becoming a successful business owner to reach out directly to us. We can then refer them to OXXO franchisees who will provide a first-hand testimonial of the simplicity of our process and the assistance we offer to our network to make the franchise opening experience seamless.”

Since launching the franchise in 2002, OXXO Care Cleaners® has expanded to 60 locations worldwide with a strong presence throughout the Southeastern and Mid-Atlantic United States and Indonesia.

OXXO Care Cleaners® has been awarding single and multi-unit opportunities in states across the Southeast, and Gulf and East Coast, including Texas, Georgia, New York, New Jersey and North Carolina, Boston, Chicago, Colorado, and abroad in South America and Indonesia.


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Entrance to the OXXO’s Short Hills store, located at 622 Morris Turnpike, NJ 07078.

 

About OXXO®

OXXO® CARE CLEANERS is a leading environmentally-responsible dry-cleaning franchise based in the U.S. with international presence. OXXO was founded with our “WE CARE” philosophy and commitment and has applied it to every aspect of our business. We care for our customer’s health, appearance, garments, the community, the environment and our employees. At OXXO®, customers experience the ultimate in garment care with the use of environmentally safe GreenEarth solvents (no use of Perc (Perchloroethylene)) chemicals common at other dry cleaners, and now using TOP Terra for laundered garments, the latest 24/7 ATM-style pick up service, the most technologically advanced European manufactured garment care equipment and the traditional method of hand-ironing. All garments are cleaned right the first time and personally inspected by OXXO® garment care specialists to ensure superior finishing and meticulous attention to detail. Visit www.oxxousa.com for more information and the OXXO® nearest you.  For more information about the OXXO Care Cleaners® franchise opportunity, call 1.866.462.6996 or visit www.oxxocarecleanersfranchise.com.

 

OXXO Blooms as Orlando Booms

Orlando, FL, June 19, 2018OXXO Care Cleaners®, the most innovative, environmentally friendly garment cleaning franchise founded on the “We Care” philosophy, announced today that it is expanding operations in Orlando, FL. OXXO will be opening a new store at 190 Aloma in Winter Park, FL 32792.

Orlando Franchisee Reny Balsa, a food industry professional from Venezuela, knows how to cater to consumers who need fast, friendly, and convenient service. In Venezuela, Reny’s family owns the food company that services Grupo Polar’s cafeterias. “When I decided to come to the U.S., I identified Orlando as the perfect city in which to live and own a business, because it truly reflects the American Dream – from Disney, where all dreams come true,to the city’s fast-growing STEM [science, technology, engineering, and math] sector. Orlando reflects the ‘anything is possible’ mindset, combining innovation and technology with a modern service that people today really need.”

OXXO Orlando customers love the unique combination of services offered—24/7 ATM pick up/drop off, boutique-style setting, mobile payment app, use of GreenEarth, and on-premises hand ironing. “People truly like the OXXO luxury dry cleaning experience, and we’re very excited about the opening of OXXO’s fourth Orlando store,” says Balsa.

OXXO’s Orlando-area expansion comes amid the metro area’s booming growth and popularity. For the last four years, Orlando has undergone a profound economic transformation, from its airport expansion to the luxury residential boom downtown. Companies like Amazon and Siemens have made Orlando their home. In the medical sector, there has been vast innovation at the VA Medical Center and Nemours Children’s Hospital. In education, UCF recently opened its medical school in Lake Nona. And in sports, the USTA just opened a massive tennis school and complex that brings together the country’s best players. Orlando City will open and become home to the Lake Nona soccer team.

Forbes recently planted the Orlando-Kissimmee-Sanford metroplex at #4 on its “America’s Fastest-Growing Cities 2018” list. Forbes further confirms that Orlando leads the U.S.in STEM growth. OXXO’s next-generation, tech-driven approach to dry cleaning fits perfectly here.

OXXO is the only dry cleaner in Orlando that offers operational transparency, speed, quality, and ATM-style convenience. All Orlando stores have same-day laundering available when ordered before 2:00 PM, or the next day if made after 2:00. Dry cleaning is available at plant stores and via drop stores.

Guillermo Gallegos, owner of the OXXO Clermont store, brings business experience from the manufacturing and industrial sectors. He most recently owned a Home Depot-style store in Venezuela. OXXO Clermont serves Orlando’s Northwest region, specifically Windermere Dr, Phillips, Occoe, Winter Garden, Oakland, Minneola and Clermont.  Guillermo states that this region has shown great demand for OXXO’s pick-up and delivery services as a result of the growing presence of corporations and condo associations.

OXXO CEO Salomon Mishaanconcluded: “We are confident that the personalized service and experienceoffered at our Orlando locations will continue to drive loyalty for our brand throughout the region. We thank Orlando residents for truly embracing OXXO.”

 

About OXXO® 

 OXXO® CARE CLEANERS is a leading environmentally-responsible dry-cleaning franchise based in the U.S. with international presence. OXXO was founded with our “WE CARE” philosophy and commitment and has applied it to every aspect of our business. We care for our customer’s health, appearance, garments, the community, the environment and our employees. At OXXO®, customers experience the ultimate in garment care with the use of environmentally safe GreenEarth solvents (no use of Perc (Perchloroethylene)) chemicals common at other dry cleaners, and now using TOP Terra for laundered garments, the latest 24/7 ATM-style pick up service, the most technologically advanced European manufactured garment care equipment and the traditional method of hand-ironing. All garments are cleaned right the first time and personally inspected by OXXO® garment care specialists to ensure superior finishing and meticulous attention to detail. Visit www.oxxousa.com for more information and the OXXO® nearest you.  For more information about the OXXO Care Cleaners® franchise opportunity, call 1.866.462.6996 or visit http://www.oxxocarecleanersfranchise.com.

 

 

OXXO Care Cleaners To Open New Location at Alton Town Center in Palm Beach Gardens

July 24, 2018, Palm Beach, FL – OXXO Care Cleaners®, the most innovative, environmentally friendly garment cleaning franchise founded on the “We Care” philosophy, will be open a new store at the Alton Town Center, a new retail and entertainment destination shopping center in Palm Beach Gardens located at 143 Donald Ross Rd, Palm Beach Gardens, FL 33418. The new store will open in Q1 2019. Located in the northeast corner of Alton, directly south of Donald Ross Road, Alton Town Center is being developed as within the community.

Juan Lara and Beatriz Figueira own two OXXO stores in South Florida, covering the territory of Palm Beach, North Palm Beach, Palm Beach Gardens, Jupiter and now Abacoa. The family started the business after years in the service and customer care industry. “Transparency is key for us- and OXXO was ideal. From the “ATM” style stores to the “open store” concept, we wanted to make sure our customers could see everything from drop off to pick up,” said Beatriz.

“In the two years that we have owned our OXXO stores, we have experienced growth almost every month,” added Juan. The owners decided to open the new location because of they are experienced at serving Palm Beach’s customer profile. This particular area in Palm Beach gets a lot of versatile traffic such as people traveling north to Palm Beach, residents, and snowbirds.

Beatriz and Juan’s close family members Jesus Duran and Nora Lara own another OXXO store located at 11081 Southern Boulevard, Suite 140, Royal Palm Beach, 331411. Jesus and Nora cover the Royal Palm Beach, West Palm Beach and Wellington area for OXXO and are confident that their family-oriented service is what brings customers to OXXO for their dry-cleaning needs. “We always greet our customers with a smile and want them to have the most convenient service in the industry. OXXO’s 24-hour Drop Off & Pick Up makes it easy both to collect clothing and to pick up soon as possible after dropping off.

Aside from all the perks that Duran’s customers receive by choosing OXXO, OXXO has also launched an app to make the experience even better. “Right now people have an OXXO card to pick up their clothes, but we recently launched an app that allows people to pay, schedule their pick up times, and much more,” says Duran.

Palm Beach residents love the fast and friendly service from Monday through Saturday and the option to either pick up or get their dry cleaning delivered. Snowbirds love the delivery feature because unlike Fort Lauderdale and Miami residents who are always out and about, Palm Beach residents are more inclined to the option of home delivery.

Please stay tuned for more news in October about the stores and restaurants opening at Alton Town Center.

New high-tech dry cleaners to open in Winter Park, more locations planned

South Florida-based dry cleaning firm OXXO Care Cleaners is expanding its presence in Central Florida with a new Winter Park location and plans to add at least two more locations in the next couple years, according to Orlando co-franchisee Consuelo Regueiro.

What sets OXXO apart from other dry cleaners in the area is their locations use Green Earth cleaning products. These products are gentler on clothes and safer for the user, according to the company.

While using green products, OXXO strives to be technologically savvy. The company uses ATM-style pick up and drop off machines. These devices make it possible for customers to pick up and drop off clothing after store hours.

Along with the machines, OXXO is one of the only dry cleaners with its own application in the App Store. The app, OXXO Care Cleaners, allows customers to request a pick-up time, drop off items and check which items they currently have at the cleaners, among other things.

OXXO has been in the Central Florida area for three years now, opening its first area location in 2015. The company’s other three Central Florida stores are in Lake Nona, Clermont and Orlando on Orange Blossom Trail.

Regueiro believes expanding to Winter Park is perfect for this business because the area is predominantly wealthy.

“People truly like the OXXO luxury dry cleaning experience, and we’re very excited about the opening of OXXO’s fourth Orlando store,” Orlando co-franchisee Reny Balsa said in a prepared statement.

The new 900-square-foot Winter Park location is at 190 Aloma Ave. The company has signed a 10-year lease and expects to open for business there Aug. 30.The new Winter Park location cost $250,000 to open and is expected to generate approximately $100,000 in sales its first year. Between all four Central Florida locations the company will exceed $600,000 in sales, said Regueiro.

The price for a dress shirt to be cleaned at OXXO is slightly higher than other cleaners in the area, ringing up at $2.95. Regueiro told the Orlando Business Journal while it may cost more, it’s well worth it because of the convenience and technological component. “People think all cleaners are the same, but they aren’t.”

Before opening a chain of dry cleaners, Regueiro operated a cookie factory in Venezuela. Regueiro chose to leave her old job after her friends told her about their new business, OXXO. Regueiro was fascinated by the technology behind the company and how the business used green products.

Going forward, Regueiro told the Orlando Business Journal she hopes to continue to grow her business and open two more locations. Currently she is looking at downtown Orlando and the Dr. Philips area as possible future locations for OXXO.

Dry cleaner with DFW locations embraces eco-friendly practices

OXXO in Frisco and Plano are among the dry cleaners in North Texas that use GreenEarth, an eco-friendly dry cleaning solvent. Photos courtesy of OXXO.

Thanks to the green cleaning movement, North Texans can now find a variety of eco-friendly laundry detergents in local stores. But did you know that DFW is home several eco-friendly dry cleaning businesses as well?

OXXO Care Cleaners is a dry cleaners with locations in Frisco and Plano that touts its eco-conscious methods. The company’s primary green selling point is it uses GreenEarth, a gentle cleansing solvent, designed to care for garments but not endanger the environment, your clothes or you.

Translation: no harsh chemicals and no harsh odors.

Cutting edge technology at the Plano location.

The dry cleaning company was founded in Hollywood, Florida in 2000 by Salomon Mishaan, who grew up in Colombia before coming to the United States.

Today, there are 50 locations in the U.S., including the two local franchises in DFW.

Locally, OXXO Care Cleaners opened in Frisco in 2009 and then in Plano in 2015.

“We were looking to get into the dry-cleaning business, and in so doing, we generally witnessed very low-quality service and lack of environmental friendliness,” said Marisol Cereijo, owner of the Frisco franchise. “When we learned about OXXO Care Cleaners and their innovative and environmentally friendly system, we immediately knew that OXXO was the answer.”

The GreenEarth Cleaning process uses liquid silicone in place of petrochemicals Cereijo explained.

“Essentially liquified sand, silicone is nonhazardous and nontoxic to the environment. When released to the environment, it safely breaks down into the three natural elements it is made from: sand (SiO2) and trace amounts of water and carbon dioxide. Which means it is safe for the air, water and soil.”

In short, that means the GreenEarth product is so safe that if you wanted to, you could rub it safely on your skin. In fact, you probably already do according to Cereijo.

“Liquid silicone is the base ingredient in many every day shampoos, conditioners and lotions.”

So now that you know what is used in the GreenEarth, you might be asking what has been cut out? That would be perchloroethylene, certainly a word you won’t hear uttered at OXXO Cleaners. The chemical solvent typically used in dry cleaning has been shown to have health risks, according to the EPA.

GreenEarth has also been endorsed by numerous dry cleaners around the country, but Cereijo said OXXO is the only cleaner that combines GreenEarth cleaning, with hand ironing on premises and a 24-hour ATM style pick up and drop off system. This is accomplished by creating an online account. The company’s retrieval system is automated, allowing customers to pick up their clothes any time of the day, any day of the week.

A kiosk near the OXXO entrance allows 24-hour drop-off and pick up service.

Cereijo says her company also strives to keep the business eco-friendly in other ways like using bags that are biodegradable and designed to disintegrate within two years. Hangers are recycled.

In addition, all of OXXO’s equipment is electric, so there is no need for industrial steam, and the temperature is kept at a cool 72 degrees. This removes the “sweatshop” atmosphere of most cleaners, according to the company’s website.

“Because we do not use a boiler room, we use less energy,” Cereijo added.

This year, the OXXO Care Cleaners franchise also plans to open its first fully automated unmanned dry-cleaning facility allowing customers to drop off and pick up cleaning and laundry 24/7 with no attendant.

“OXXO Care Cleaners offers not only great quality service for our customers, but also environmental friendliness and a great and safe work atmosphere for our employees,” Cereijo said.