A Winter Park’s Summer Night by Tim Burke American DryCleaners

WINTER PARK, Fla. — In this leafy suburb overlooking Lake Osceola northeast of Orlando, OXXO Care Cleaners® opens its newest store, this one at 1907 Aloma Ave., the firm notes.

Franchisee owner Reny Balsa says: “Orlando reflects OXXO’s ‘anything is possible’ mindset, combining innovation and technology with a modern service that people today really need.

“Our Orlando customers love the unique combination of services offered — 24/7 ATM pickup/drop-off, boutique-style setting, mobile payment app, use of GreenEarth®, and on-premises hand-ironing.

“People truly like the company’s luxury drycleaning experience, and we’re very excited about the opening of its fourth Orlando store,” says Balsa.

This garment cleaning franchise founded on what it calls the “We Care” philosophy, announces its latest expansion initiative here in the Orlando area.

The company has, it describes, “sparked attention and interest,” and points out it is, “a perfect fit for green-minded Orlando.”

“Ever since Mayor Dyer launched GreenWorks in Orlando, the thriving Florida city has become a magnet for progressive, ecologically-minded business practices,” says Salomon Mishaan, CEO of the firm.

“Our goal in Orlando is twofold: to offer business conversion support to traditional dry cleaners, and to sell more drop stores to potential franchisees that see the increased need for our services among the Orlando population,” Mishaan adds.

 

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OXXO Set To Clean Up Orlando with Convenience and Green Practices

The pioneering “experiential dry cleaning” franchise drives drop store and business conversion trend across Orlando

April 30, 2019. Orlando, FL – OXXO Care Cleaners® , the most innovative, environmentally friendly garment cleaning franchise founded on the “We Care” philosophy, today announced its latest expansion initiative in Orlando, FL. Fueled by market demand for premium services enhanced with 24/7 availability, OXXO’s recent growth in Orlando to four stores (Winter Park opened most recently at 190 Aloma Ave.) has sparked attention and interest for the automated OXXO business model, a perfect fit for green-minded Orlando.

“Ever since Mayor Dyer launched GreenWorks in Orlando, the thriving Florida city has become a magnet for progressive, ecologically-minded business practices. Our goal in Orlando is twofold: to offer business conversion support to traditional dry cleaners, and to sell more drop stores to potential franchisees that see the increased need for our services among the Orlando population,” said Salomon Mishaan, CEO of OXXO Care Cleaners®.

Converting Toxic to Safe & Clean

OXXO Care Cleaners® is bringing its innovative, GreenEarth® technologies to traditional dry cleaners in Orlando through its new Business Conversion Initiative. OXXO outfits all its operations with GreenEarth® technologies, a novel approach to dry cleaning that uses odorless, colorless, environmentally benign liquid silicone (that degrades into little more than sand and water) rather than conventional, toxic petrochemical solvents. OXXO stores can be built from scratch with the latest equipment, or older dry cleaners can be retrofitted and converted over to new technologies.

OXXO’s Business Conversion Initiative helps traditional dry cleaners replace their contaminating chemicals, old-fashioned steam boilers, steam presses, and other outdated dry-cleaning equipment used by most American dry cleaners today with OXXO’s automated, fully electric equipment, such as the OXXO European Style Shirt Mannequin and ATM-style Drop Off and Pick Up Conveyor. Technology: Storefronts and branding are completely revamped during the conversion process.

“During each conversion, everything old fashioned is gutted out and replaced with the same equipment a new franchise unit would have,” says OXXO CEO Salomon Mishaan. “Having converted some stores in South Florida, our experience has shown, stores can remain open throughout the process there for not losing customers. After converted, we’ve seen these stores grow their revenues and customer base as word of mouth gets out about OXXO quality, convenience and ecofriendly system.

As OXXO locations continue to sprout and spread, the franchise is becoming a model for how traditional industries can embrace the needs of 21st century living. To this end, OXXO is offering drop store sales to potential franchisees. Drop stores are supported by plant stores and can service just about any individual or business.

A host of hotels (Orlando attracts more than over 72 million tourists annually) are now participating in OXXO on-site services, allowing clients to receive OXXO dry cleaning via concierge assistance. With Orlando being home to countless condominiums and numerous universities, OXXO has arrived at just the right time. Customers can also use OXXO’s APP to schedule front door clothing pick up and drop off.

“OXXO Orlando customers love our unique combination of services,” says Mishaan. “We provide a total luxury dry cleaning experience, and we’re very excited about the opening of more drop stores and supporting conversions in Orlando. Areas experiencing economic transformation alongside thriving population growth and rising environmental awareness are going to find OXXO is exactly what they need,” he added.

About OXXO Care Cleaners®

OXXO® CARE CLEANERS is a leading environmentally-responsible dry-cleaning franchise based in the U.S. with international presence. OXXO was founded with our “WE CARE” philosophy and commitment and has applied it to every aspect of our business. We care for our customers’ health, appearance, garments, community, and environment, as well as our employees. At OXXO®, customers experience the ultimate in garment care through our use of environmentally safe GreenEarth solvents, unlike with other dry cleaners that use Perc (Perchloroethylene). OXXO® also now uses TOP Terra for laundered garments, 24/7 ATM-style pick up service, the most technologically advanced European manufactured garment care equipment, and traditional hand-ironing. All garments are cleaned right the first time and personally inspected by OXXO® garment care specialists to ensure superior finishing and meticulous attention to detail. Visit http://www.oxxousa.com for more information and the OXXO® nearest you.

Media Contact:

Beatriz Arana
Beatriz.arana@energiacommunications.com

SOURCE OXXO Care Cleaners

OXXO Care Cleaners Reports Strong Results and Ranks Top Franchise In Entrepreneur’s Highly Competitive 40th Annual Franchise 500®

Hollywood, FL, January 22, 2019OXXO Care Cleaners®, the environmentally friendly garment cleaning franchise that was first to use GreenEarth® solvents while offering 24/7 ATM-style service in a European boutique setting, reported strong growth and impressive rankings once again in 2018.  Company CEO Salomon Mishaan attributed these results to the company’s continued investment in new technology, consolidation in existing markets, successful pursuit of diversification strategies such as drop stores and conversions, unparalleled customer service, and sustained support of its franchisee network.

OXXO ranked once again in Entrepreneur magazine’s Franchise 500®, the world’s first, best and most comprehensive franchise ranking. Placement in the Franchise 500® is a highly sought-after honor in the franchise industry, as evidenced by the fact that Entrepreneur received more than 1,000 applications this year, making it one of the company’s most competitive rankings ever. OXXO was recognized for its outstanding performance in areas including unit growth, financial strength and stability, and brand power. OXXO was also once again named by franchiserankings.com. Lastly, Franchise Gator ranked OXXO among the Top Emerging Franchises, among the Fastest Growing Franchises and among the Top 100 Franchises for 2018.

 “OXXO has, from its inception, aimed to be a strong franchise brand, which requires adapting to change and constantly innovating. Our solidified position in these rankings is a testament to our strength as a franchise opportunity, our commitment to our customers, service to our constant innovation. We are proud of the brand that we have built based on the “We Care” philosophy and are confident OXXO Care Cleaners has a bright future,.” said Salomon Mishaan CEO of the OXXO Care Cleaners franchise.

In 2019, as part of its growth strategy, OXXO will continue to focus on conversions, stand alone kiosks at major enterprises such as the one installed last March at NBC Miami Studios, and on consolidating its success in major U.S. states such as Florida and Texas. Today, OXXO has 60 stores and is pursuing outside investment as the business grows rapidly.

OXXO made numerous advances in 2018, from a technological and business strategy & improvement perspective.

2018 Highlights  

In 2018, OXXO celebrated several Franchise anniversaries including 10 years at Miami  Midtown and Miami Lakes Stores,  10 years at the Frisco, TX OXXO for 2019, and opened new stores in  Miami Shore, and in downtown Miami.

OXXO also recently announced that it brought its Green Boutique technologies to traditional mom and pop dry cleaners across the U.S. through their new Business Conversion Initiative as the first conversion in Doral Florida. Conversions involve the replacement of contaminating chemicals, old-fashioned steam boilers, steam presses, and other outdated dry-cleaning equipment used by most American dry cleaners today with OXXO’s automated, fully electric equipment, such as the OXXO European Style Shirt Mannequin and ATM-style Drop Off and Pick Up Conveyor. Technology, storefronts and branding are completely revamped during the conversion process.

In addition, OXXO participated in numerous tradeshows and events, and CEO Salomon Mishaan, CEO presented “The Most Innovative Dry Cleaning Franchise in America Today” to multi-unit operators at the Franchise Times Finance & Growth Conference 2018.

Salomon Mishaan, founder and CEO, has bet on a business model and brand that works well for the industry and consumers alike.


About OXXO® Care Cleaners, Inc.

OXXO® is an environmentally-responsible dry cleaning franchise in the United States. At OXXO®, customers experience the ultimate in garment care with the use of environmentally safe GreenEarth solvents (no use of Perc (Perclorethelyne)  chemicals common at other dry cleaners), the latest 24/7 ATM-style pick up service, the most technologically advanced European manufactured garment care equipment  and the  traditional  method of hand – ironing. All garments are cleaned right the first time and personally inspected by OXXO® garment care specialists to ensure superior handling and meticulous attention to detail. Visit www.oxxousa.com for more information.

OXXO Blooms as Orlando Booms

Orlando, FL, June 19, 2018OXXO Care Cleaners®, the most innovative, environmentally friendly garment cleaning franchise founded on the “We Care” philosophy, announced today that it is expanding operations in Orlando, FL. OXXO will be opening a new store at 190 Aloma in Winter Park, FL 32792.

Orlando Franchisee Reny Balsa, a food industry professional from Venezuela, knows how to cater to consumers who need fast, friendly, and convenient service. In Venezuela, Reny’s family owns the food company that services Grupo Polar’s cafeterias. “When I decided to come to the U.S., I identified Orlando as the perfect city in which to live and own a business, because it truly reflects the American Dream – from Disney, where all dreams come true,to the city’s fast-growing STEM [science, technology, engineering, and math] sector. Orlando reflects the ‘anything is possible’ mindset, combining innovation and technology with a modern service that people today really need.”

OXXO Orlando customers love the unique combination of services offered—24/7 ATM pick up/drop off, boutique-style setting, mobile payment app, use of GreenEarth, and on-premises hand ironing. “People truly like the OXXO luxury dry cleaning experience, and we’re very excited about the opening of OXXO’s fourth Orlando store,” says Balsa.

OXXO’s Orlando-area expansion comes amid the metro area’s booming growth and popularity. For the last four years, Orlando has undergone a profound economic transformation, from its airport expansion to the luxury residential boom downtown. Companies like Amazon and Siemens have made Orlando their home. In the medical sector, there has been vast innovation at the VA Medical Center and Nemours Children’s Hospital. In education, UCF recently opened its medical school in Lake Nona. And in sports, the USTA just opened a massive tennis school and complex that brings together the country’s best players. Orlando City will open and become home to the Lake Nona soccer team.

Forbes recently planted the Orlando-Kissimmee-Sanford metroplex at #4 on its “America’s Fastest-Growing Cities 2018” list. Forbes further confirms that Orlando leads the U.S.in STEM growth. OXXO’s next-generation, tech-driven approach to dry cleaning fits perfectly here.

OXXO is the only dry cleaner in Orlando that offers operational transparency, speed, quality, and ATM-style convenience. All Orlando stores have same-day laundering available when ordered before 2:00 PM, or the next day if made after 2:00. Dry cleaning is available at plant stores and via drop stores.

Guillermo Gallegos, owner of the OXXO Clermont store, brings business experience from the manufacturing and industrial sectors. He most recently owned a Home Depot-style store in Venezuela. OXXO Clermont serves Orlando’s Northwest region, specifically Windermere Dr, Phillips, Occoe, Winter Garden, Oakland, Minneola and Clermont.  Guillermo states that this region has shown great demand for OXXO’s pick-up and delivery services as a result of the growing presence of corporations and condo associations.

OXXO CEO Salomon Mishaanconcluded: “We are confident that the personalized service and experienceoffered at our Orlando locations will continue to drive loyalty for our brand throughout the region. We thank Orlando residents for truly embracing OXXO.”

 

About OXXO® 

 OXXO® CARE CLEANERS is a leading environmentally-responsible dry-cleaning franchise based in the U.S. with international presence. OXXO was founded with our “WE CARE” philosophy and commitment and has applied it to every aspect of our business. We care for our customer’s health, appearance, garments, the community, the environment and our employees. At OXXO®, customers experience the ultimate in garment care with the use of environmentally safe GreenEarth solvents (no use of Perc (Perchloroethylene)) chemicals common at other dry cleaners, and now using TOP Terra for laundered garments, the latest 24/7 ATM-style pick up service, the most technologically advanced European manufactured garment care equipment and the traditional method of hand-ironing. All garments are cleaned right the first time and personally inspected by OXXO® garment care specialists to ensure superior finishing and meticulous attention to detail. Visit www.oxxousa.com for more information and the OXXO® nearest you.  For more information about the OXXO Care Cleaners® franchise opportunity, call 1.866.462.6996 or visit http://www.oxxocarecleanersfranchise.com.

 

 

New high-tech dry cleaners to open in Winter Park, more locations planned

South Florida-based dry cleaning firm OXXO Care Cleaners is expanding its presence in Central Florida with a new Winter Park location and plans to add at least two more locations in the next couple years, according to Orlando co-franchisee Consuelo Regueiro.

What sets OXXO apart from other dry cleaners in the area is their locations use Green Earth cleaning products. These products are gentler on clothes and safer for the user, according to the company.

While using green products, OXXO strives to be technologically savvy. The company uses ATM-style pick up and drop off machines. These devices make it possible for customers to pick up and drop off clothing after store hours.

Along with the machines, OXXO is one of the only dry cleaners with its own application in the App Store. The app, OXXO Care Cleaners, allows customers to request a pick-up time, drop off items and check which items they currently have at the cleaners, among other things.

OXXO has been in the Central Florida area for three years now, opening its first area location in 2015. The company’s other three Central Florida stores are in Lake Nona, Clermont and Orlando on Orange Blossom Trail.

Regueiro believes expanding to Winter Park is perfect for this business because the area is predominantly wealthy.

“People truly like the OXXO luxury dry cleaning experience, and we’re very excited about the opening of OXXO’s fourth Orlando store,” Orlando co-franchisee Reny Balsa said in a prepared statement.

The new 900-square-foot Winter Park location is at 190 Aloma Ave. The company has signed a 10-year lease and expects to open for business there Aug. 30.The new Winter Park location cost $250,000 to open and is expected to generate approximately $100,000 in sales its first year. Between all four Central Florida locations the company will exceed $600,000 in sales, said Regueiro.

The price for a dress shirt to be cleaned at OXXO is slightly higher than other cleaners in the area, ringing up at $2.95. Regueiro told the Orlando Business Journal while it may cost more, it’s well worth it because of the convenience and technological component. “People think all cleaners are the same, but they aren’t.”

Before opening a chain of dry cleaners, Regueiro operated a cookie factory in Venezuela. Regueiro chose to leave her old job after her friends told her about their new business, OXXO. Regueiro was fascinated by the technology behind the company and how the business used green products.

Going forward, Regueiro told the Orlando Business Journal she hopes to continue to grow her business and open two more locations. Currently she is looking at downtown Orlando and the Dr. Philips area as possible future locations for OXXO.

OXXO Care Cleaners Announces New Investment Model for Multiunit Operators at Finance Conference

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Hollywood, FL, May 7, 2018 OXXO Care Cleaners® , the most innovative, environmentally friendly garment cleaning franchise founded on the “We Care” philosophy, will announce a new multi-unit investment model at the Franchise Times Finance & Growth Conference in Las Vegas. Salomon Mishaan, CEO, will deliver a presentation on OXXO’s innovative franchise to multi-unit operators and investors at the show.

“Our investment model has evolved significantly over the last year. We now offer more opportunities for multiunit operators that want to diversify. From super plant stores, to plant stores to pickup and delivery trucks to drop stores, OXXO’s new program is set up so that seasoned multi-unit operators can invest in five or more OXXO units easily and cost effectively. As an incentive, multiunit owners who purchase more than five units can save 50% off their franchise fee. With this, we aim to replicate our success in Florida, and accelerate growth in attractive markets with new Partners,” said Salomon Mishaan, CEO of OXXO Care Cleaners.

The US $9Billion dry cleaning industry today is increasingly promising for franchises with proven business models with 36,253 units employing 144,422 people. Traditional models are being phased out and stricter environmental standards provide a great space for new players.

OXXO is the most innovative dry cleaning franchise on the market today. OXXO’s goals in 2018 include the following:

  • Replicate the Florida experience, where OXXO is the largest Dry Cleaning Franchise, in others States.
  • Establish the OXXO business model and store concept the most attractive investment in the Dry Cleaning Industry.
  • Reach the highest retention rate in the Dry Cleaning Industry.
  • Achieve at least a 90% customer satisfaction level.

“A great franchise is not born solely from using modern high-tech machinery and a novel idea. The OXXO franchise is based around a single core value: caring. It’s not just “green”; green is a by-product of caring. We care for the environment, our customers, our workers, and the clothes we handle. Everything we do is executed with a passion for caring,” adds Mishaan.

From an operational perspective, OXXO processes and equipment have been designed and selected to achieve low cost through technology and high operational efficiency. OXXO satisfies all current environmental regulations and uses GreenEarth solvent. OXXO was created and its sites are selected to serve a finely defined target market.

Since launching the franchise in 2002, OXXO Care Cleaners® has expanded to 60 locations worldwide with a strong presence throughout the Southeastern and Mid-Atlantic United States and International. Inspired by rapid growth and a pioneering business model, the brand’s new expansion goals are very optimistic for 2018. Contact sales@oxxousa.com for an appointment.

About OXXO® 

OXXO® CARE CLEANERS  is a leading environmentally-responsible dry-cleaning franchise based in the U.S. with international presence. OXXO was founded with our “WE CARE” philosophy and commitment and has applied it to every aspect of our business. We care for our customer’s health, appearance, garments, the community, the environment and our employees. At OXXO®, customers experience the ultimate in garment care with the use of environmentally safe GreenEarth solvents (no use of Perc (Perchloroethylene))  chemicals common at other dry cleaners, and now using TOP Terra for laundered garments, the latest 24/7 ATM-style pick up service, the most technologically advanced European manufactured garment care equipment and the traditional method of hand-ironing. All garments are cleaned right the first time and personally inspected by OXXO® garment care specialists to ensure superior finishing and meticulous attention to detail. Visit www.oxxousa.com  for more information and the OXXO® nearest you.  For more information about the OXXO Care Cleaners® franchise opportunity, call 1.866.462.6996 or visit www.oxxocarecleanersfranchise.com.

OXXO Care Cleaners ® Brings Environmental “Relief” and a Green Cleaning Solution to Houston

Houston, TX, March 13, 2018 OXXO Care Cleaners®, the environmentally friendly garment cleaning franchise that operates nationwide and was first to use Greenearth® solvents while offering 24/7 ATM-style service in a European boutique setting, announced today that OXXO Houston celebrates one year serving the city of Houston in March and the owners plan to open a new store in 2018.  In celebration, OXXO Houston will offer a 10% discount to local business professionals and to all local residential neighborhoods throughout the months of March and April.

“We opened our doors a year ago. While Harvey affected residents and all local businesses, during the last few months, we have seen tremendous interest and repeat customers from local professionals and residents. Many of OXXO Houston’s customers are in the oil industry, requiring them to connect with other time zones, daily. Many must arrive at work at 3 am so, in this area, 24/7 service is not a luxury – it’s a necessity. They demand friendly and fast, quality service like our exclusive hand ironed service. Customers can see all our processes is “on site” in a clean & neat atmosphere,” explained Silvia Garcés, Store owner.

OXXO services the entire district, which extends a 7-mile (11 km) stretch of Interstate 10 (the Katy Freeway) from Gessner westward to Katy and extends south along Eldridge Parkway to Richmond. “Soon, OXXO Houston will offer Pickup and Delivery service, thereby expanding its reach, and, a new store is on the horizon, also in the Houston area. Lastly, we are thrilled to announce that we will be offering kiosks to local energy companies as well as drop store conversions,” said Salomon Mishaan, Franchisor.

Local store owners Mary & Silvia Garcés were former family business owners in Venezuela before migrating to the U.S. so they know how to provide excellent customer service. OXXO is the only green cleaning franchise in Houston to combine hand ironing on site and in front of the customer, 24/7 pickup and drop off through the ATM machine, the use of a dermatologic and eco-friendly cleaning solvent called “GreenEarth®,” instead of the commonly used chemical perc (Perclorethelyne) a carcinogenic which is unhealthy for both human skin and garments, all into a clean and neat boutique style concept.

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From Left to Right: Maria Eugenia Garcés, (Mary), Milton Vargas y Sílvia Garcés.

 

According to repeat customer Paul Naquin, “24/7 pick-up and drop off is very cool concept. I brought a large load to get cleaned here. The staff was very thorough and took the time to organize and itemize every items. Really impressed with the prices too. Great job!.”

Bebe L agrees. “24/7 Dry Cleaners! Green Products, Great People, No harsh chemicals, Electric door to pick up your laundry anytime! They even use string w/ ‘Thank you’ note instead of trash ties for your Clothes. Classy! The actual Machines imported from Italy. Must go see! Love this place!”

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OXXO Care Cleaners – Houston, TX

“Entrepreneur” magazine just ranked OXXO® once again among the top five hundred best new franchises in the United States. OXXO is a CARE Cleaner because of our “WE CARE” philosophy and commitment.

About OXXO®

OXXO® is an environmentally-responsible dry cleaning franchise in the United States. At OXXO®, customers experience the ultimate in garment care with the use of environmentally safe GreenEarth solvents (no use of Perc (Perclorethelyne)  chemicals common at other dry cleaners), the latest 24/7 ATM-style pick up service, the most technologically advanced European manufactured garment care equipment  and the  traditional  method of hand – ironing. Clothing and linen are cleaned right the first time and personally inspected by OXXO® garment care specialists to ensure superior handling and meticulous attention to detail. Visit www.oxxousa.com for more information and the OXXO® nearest you. 

 

*** Entrepreneur Magazine ranked

OXXO® Care Cleaners in the Top 500 franchises in 2018