New high-tech dry cleaners to open in Winter Park, more locations planned

South Florida-based dry cleaning firm OXXO Care Cleaners is expanding its presence in Central Florida with a new Winter Park location and plans to add at least two more locations in the next couple years, according to Orlando co-franchisee Consuelo Regueiro.

What sets OXXO apart from other dry cleaners in the area is their locations use Green Earth cleaning products. These products are gentler on clothes and safer for the user, according to the company.

While using green products, OXXO strives to be technologically savvy. The company uses ATM-style pick up and drop off machines. These devices make it possible for customers to pick up and drop off clothing after store hours.

Along with the machines, OXXO is one of the only dry cleaners with its own application in the App Store. The app, OXXO Care Cleaners, allows customers to request a pick-up time, drop off items and check which items they currently have at the cleaners, among other things.

OXXO has been in the Central Florida area for three years now, opening its first area location in 2015. The company’s other three Central Florida stores are in Lake Nona, Clermont and Orlando on Orange Blossom Trail.

Regueiro believes expanding to Winter Park is perfect for this business because the area is predominantly wealthy.

“People truly like the OXXO luxury dry cleaning experience, and we’re very excited about the opening of OXXO’s fourth Orlando store,” Orlando co-franchisee Reny Balsa said in a prepared statement.

The new 900-square-foot Winter Park location is at 190 Aloma Ave. The company has signed a 10-year lease and expects to open for business there Aug. 30.The new Winter Park location cost $250,000 to open and is expected to generate approximately $100,000 in sales its first year. Between all four Central Florida locations the company will exceed $600,000 in sales, said Regueiro.

The price for a dress shirt to be cleaned at OXXO is slightly higher than other cleaners in the area, ringing up at $2.95. Regueiro told the Orlando Business Journal while it may cost more, it’s well worth it because of the convenience and technological component. “People think all cleaners are the same, but they aren’t.”

Before opening a chain of dry cleaners, Regueiro operated a cookie factory in Venezuela. Regueiro chose to leave her old job after her friends told her about their new business, OXXO. Regueiro was fascinated by the technology behind the company and how the business used green products.

Going forward, Regueiro told the Orlando Business Journal she hopes to continue to grow her business and open two more locations. Currently she is looking at downtown Orlando and the Dr. Philips area as possible future locations for OXXO.

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Dry cleaner with DFW locations embraces eco-friendly practices

OXXO in Frisco and Plano are among the dry cleaners in North Texas that use GreenEarth, an eco-friendly dry cleaning solvent. Photos courtesy of OXXO.

Thanks to the green cleaning movement, North Texans can now find a variety of eco-friendly laundry detergents in local stores. But did you know that DFW is home several eco-friendly dry cleaning businesses as well?

OXXO Care Cleaners is a dry cleaners with locations in Frisco and Plano that touts its eco-conscious methods. The company’s primary green selling point is it uses GreenEarth, a gentle cleansing solvent, designed to care for garments but not endanger the environment, your clothes or you.

Translation: no harsh chemicals and no harsh odors.

Cutting edge technology at the Plano location.

The dry cleaning company was founded in Hollywood, Florida in 2000 by Salomon Mishaan, who grew up in Colombia before coming to the United States.

Today, there are 50 locations in the U.S., including the two local franchises in DFW.

Locally, OXXO Care Cleaners opened in Frisco in 2009 and then in Plano in 2015.

“We were looking to get into the dry-cleaning business, and in so doing, we generally witnessed very low-quality service and lack of environmental friendliness,” said Marisol Cereijo, owner of the Frisco franchise. “When we learned about OXXO Care Cleaners and their innovative and environmentally friendly system, we immediately knew that OXXO was the answer.”

The GreenEarth Cleaning process uses liquid silicone in place of petrochemicals Cereijo explained.

“Essentially liquified sand, silicone is nonhazardous and nontoxic to the environment. When released to the environment, it safely breaks down into the three natural elements it is made from: sand (SiO2) and trace amounts of water and carbon dioxide. Which means it is safe for the air, water and soil.”

In short, that means the GreenEarth product is so safe that if you wanted to, you could rub it safely on your skin. In fact, you probably already do according to Cereijo.

“Liquid silicone is the base ingredient in many every day shampoos, conditioners and lotions.”

So now that you know what is used in the GreenEarth, you might be asking what has been cut out? That would be perchloroethylene, certainly a word you won’t hear uttered at OXXO Cleaners. The chemical solvent typically used in dry cleaning has been shown to have health risks, according to the EPA.

GreenEarth has also been endorsed by numerous dry cleaners around the country, but Cereijo said OXXO is the only cleaner that combines GreenEarth cleaning, with hand ironing on premises and a 24-hour ATM style pick up and drop off system. This is accomplished by creating an online account. The company’s retrieval system is automated, allowing customers to pick up their clothes any time of the day, any day of the week.

A kiosk near the OXXO entrance allows 24-hour drop-off and pick up service.

Cereijo says her company also strives to keep the business eco-friendly in other ways like using bags that are biodegradable and designed to disintegrate within two years. Hangers are recycled.

In addition, all of OXXO’s equipment is electric, so there is no need for industrial steam, and the temperature is kept at a cool 72 degrees. This removes the “sweatshop” atmosphere of most cleaners, according to the company’s website.

“Because we do not use a boiler room, we use less energy,” Cereijo added.

This year, the OXXO Care Cleaners franchise also plans to open its first fully automated unmanned dry-cleaning facility allowing customers to drop off and pick up cleaning and laundry 24/7 with no attendant.

“OXXO Care Cleaners offers not only great quality service for our customers, but also environmental friendliness and a great and safe work atmosphere for our employees,” Cereijo said.

 

OXXO Care Cleaners Announces New Investment Model for Multiunit Operators at Finance Conference

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Hollywood, FL, May 7, 2018 OXXO Care Cleaners® , the most innovative, environmentally friendly garment cleaning franchise founded on the “We Care” philosophy, will announce a new multi-unit investment model at the Franchise Times Finance & Growth Conference in Las Vegas. Salomon Mishaan, CEO, will deliver a presentation on OXXO’s innovative franchise to multi-unit operators and investors at the show.

“Our investment model has evolved significantly over the last year. We now offer more opportunities for multiunit operators that want to diversify. From super plant stores, to plant stores to pickup and delivery trucks to drop stores, OXXO’s new program is set up so that seasoned multi-unit operators can invest in five or more OXXO units easily and cost effectively. As an incentive, multiunit owners who purchase more than five units can save 50% off their franchise fee. With this, we aim to replicate our success in Florida, and accelerate growth in attractive markets with new Partners,” said Salomon Mishaan, CEO of OXXO Care Cleaners.

The US $9Billion dry cleaning industry today is increasingly promising for franchises with proven business models with 36,253 units employing 144,422 people. Traditional models are being phased out and stricter environmental standards provide a great space for new players.

OXXO is the most innovative dry cleaning franchise on the market today. OXXO’s goals in 2018 include the following:

  • Replicate the Florida experience, where OXXO is the largest Dry Cleaning Franchise, in others States.
  • Establish the OXXO business model and store concept the most attractive investment in the Dry Cleaning Industry.
  • Reach the highest retention rate in the Dry Cleaning Industry.
  • Achieve at least a 90% customer satisfaction level.

“A great franchise is not born solely from using modern high-tech machinery and a novel idea. The OXXO franchise is based around a single core value: caring. It’s not just “green”; green is a by-product of caring. We care for the environment, our customers, our workers, and the clothes we handle. Everything we do is executed with a passion for caring,” adds Mishaan.

From an operational perspective, OXXO processes and equipment have been designed and selected to achieve low cost through technology and high operational efficiency. OXXO satisfies all current environmental regulations and uses GreenEarth solvent. OXXO was created and its sites are selected to serve a finely defined target market.

Since launching the franchise in 2002, OXXO Care Cleaners® has expanded to 60 locations worldwide with a strong presence throughout the Southeastern and Mid-Atlantic United States and International. Inspired by rapid growth and a pioneering business model, the brand’s new expansion goals are very optimistic for 2018. Contact sales@oxxousa.com for an appointment.

About OXXO® 

OXXO® CARE CLEANERS  is a leading environmentally-responsible dry-cleaning franchise based in the U.S. with international presence. OXXO was founded with our “WE CARE” philosophy and commitment and has applied it to every aspect of our business. We care for our customer’s health, appearance, garments, the community, the environment and our employees. At OXXO®, customers experience the ultimate in garment care with the use of environmentally safe GreenEarth solvents (no use of Perc (Perchloroethylene))  chemicals common at other dry cleaners, and now using TOP Terra for laundered garments, the latest 24/7 ATM-style pick up service, the most technologically advanced European manufactured garment care equipment and the traditional method of hand-ironing. All garments are cleaned right the first time and personally inspected by OXXO® garment care specialists to ensure superior finishing and meticulous attention to detail. Visit www.oxxousa.com  for more information and the OXXO® nearest you.  For more information about the OXXO Care Cleaners® franchise opportunity, call 1.866.462.6996 or visit www.oxxocarecleanersfranchise.com.

OXXO Care Cleaners ® Brings Environmental “Relief” and a Green Cleaning Solution to Houston

Houston, TX, March 13, 2018 OXXO Care Cleaners®, the environmentally friendly garment cleaning franchise that operates nationwide and was first to use Greenearth® solvents while offering 24/7 ATM-style service in a European boutique setting, announced today that OXXO Houston celebrates one year serving the city of Houston in March and the owners plan to open a new store in 2018.  In celebration, OXXO Houston will offer a 10% discount to local business professionals and to all local residential neighborhoods throughout the months of March and April.

“We opened our doors a year ago. While Harvey affected residents and all local businesses, during the last few months, we have seen tremendous interest and repeat customers from local professionals and residents. Many of OXXO Houston’s customers are in the oil industry, requiring them to connect with other time zones, daily. Many must arrive at work at 3 am so, in this area, 24/7 service is not a luxury – it’s a necessity. They demand friendly and fast, quality service like our exclusive hand ironed service. Customers can see all our processes is “on site” in a clean & neat atmosphere,” explained Silvia Garcés, Store owner.

OXXO services the entire district, which extends a 7-mile (11 km) stretch of Interstate 10 (the Katy Freeway) from Gessner westward to Katy and extends south along Eldridge Parkway to Richmond. “Soon, OXXO Houston will offer Pickup and Delivery service, thereby expanding its reach, and, a new store is on the horizon, also in the Houston area. Lastly, we are thrilled to announce that we will be offering kiosks to local energy companies as well as drop store conversions,” said Salomon Mishaan, Franchisor.

Local store owners Mary & Silvia Garcés were former family business owners in Venezuela before migrating to the U.S. so they know how to provide excellent customer service. OXXO is the only green cleaning franchise in Houston to combine hand ironing on site and in front of the customer, 24/7 pickup and drop off through the ATM machine, the use of a dermatologic and eco-friendly cleaning solvent called “GreenEarth®,” instead of the commonly used chemical perc (Perclorethelyne) a carcinogenic which is unhealthy for both human skin and garments, all into a clean and neat boutique style concept.

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From Left to Right: Maria Eugenia Garcés, (Mary), Milton Vargas y Sílvia Garcés.

 

According to repeat customer Paul Naquin, “24/7 pick-up and drop off is very cool concept. I brought a large load to get cleaned here. The staff was very thorough and took the time to organize and itemize every items. Really impressed with the prices too. Great job!.”

Bebe L agrees. “24/7 Dry Cleaners! Green Products, Great People, No harsh chemicals, Electric door to pick up your laundry anytime! They even use string w/ ‘Thank you’ note instead of trash ties for your Clothes. Classy! The actual Machines imported from Italy. Must go see! Love this place!”

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OXXO Care Cleaners – Houston, TX

“Entrepreneur” magazine just ranked OXXO® once again among the top five hundred best new franchises in the United States. OXXO is a CARE Cleaner because of our “WE CARE” philosophy and commitment.

About OXXO®

OXXO® is an environmentally-responsible dry cleaning franchise in the United States. At OXXO®, customers experience the ultimate in garment care with the use of environmentally safe GreenEarth solvents (no use of Perc (Perclorethelyne)  chemicals common at other dry cleaners), the latest 24/7 ATM-style pick up service, the most technologically advanced European manufactured garment care equipment  and the  traditional  method of hand – ironing. Clothing and linen are cleaned right the first time and personally inspected by OXXO® garment care specialists to ensure superior handling and meticulous attention to detail. Visit www.oxxousa.com for more information and the OXXO® nearest you. 

 

*** Entrepreneur Magazine ranked

OXXO® Care Cleaners in the Top 500 franchises in 2018

Two stores in Makassar make eight total in this country for franchise

HOLLYWOOD, Fla. — OXXO Care Cleaners® has opened two new multi-unit stores in Indonesia as part of its continued international expansion, it reports.

“Following two years of market development in Asia, we opened two additional OXXO stores in Makassar, the largest city in eastern Indonesia,” says Salomon Mishaan, founder and CEO.

“These are the next two stores of a total of eight now sold by Henry Soesanto, our Indonesia franchise developer,” Mishaan indicates.

The firm’s growth in Indonesia began in 2014 in Surabaya, it writes, the second largest city in Indonesia after Jakarta. Three centrally located stores were converted from traditional dry cleaners using perc into its branded stores.

Eighteen months later, in January 2015, the company opened the first store in Jakarta, the first franchised-unit outside Surabaya.

The fifth store for this Florida-based franchise opened on May 2015 in Sidoarjo, the suburb area of Surabaya. This was followed by the launch of a drop-store in Surabaya, it notes.

“Our foremost recognition in Indonesia has been that people see the dangers of perc and that OXXO offers a healthy alternative,” says Soesanto, the Indonesia franchise developer. “The firm’s quality convenience and ecological solution has been met with open arms,” he relates.

Having sold 50 franchise stores to date, the company writes, “Mishaan has developed a winning strategy,” now aimed at global multi-unit franchisees.

“The service and quality we offer our customers has a global reach,” Mishaan says.

The company describes itself as: The environmentally-friendly garment cleaning franchise that was first to use Greenearth® solvents while offering 24/7 ATM-style service in a European boutique setting.

“We are proud of the brand we have built and continue to enhance our offering with regular updates to our clean technology. Global multi-unit sales are the logical natural next step to our growth roadmap,” Mishaan adds.

OXXO Care Cleaners ® Redefines Green Dry Cleaning in Texas

Frisco, TX, February 13, 2018 OXXO Care Cleaners®, the environmentally friendly garment cleaning franchise that operates nationwide and was first to use Greenearth® solvents while offering 24/7 ATM-style service in a European boutique setting, announced  today the ten year anniversary of its Frisco location and business growth at both its Frisco and Plano, TX-based stores.

“Marisol and Francesco Cardiello were very successful restauranteurs in Venezuela, owning several family service businesses. They contributed these qualities to the Texas market when opening an OXXO in Frisco. Their success over the last decade led to the opening of an OXXO in Plano. Thanks to the market attraction to both of these stores, we were able to open an OXXO in Houston in 2017 and call Texas home,” said Salomon Mishaan, Franchisor.

“Frisco is one of the fastest growing cities in Texas, and Plano is booming. Both are creating a lot of jobs and infrastructure development. With new households showing up every day, they need places to live, a road to drive their cars on, schools, and yes, modern dry cleaners. We are proud to be job creators in Frisco and Plano and hope to expand very soon. Clients at both our stores have been increasingly using the 24/7 ATM style door, the OXXO Care Card and recognizing our efforts to protect the environment,” said Marisol Cardiello, OXXO’s Frisco and Plano store owner. “Our clients in this market are very demanding and our goal has always been to exceed their expectations,” she added.

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OXXO Care Cleaners uses innovative technology to treat any type of garment.
(Plano,TX)


OXXO is already the only green cleaning franchise in the area to combine hand ironing on site and in front of the customer, 24/7 pick-up and drop-off, the use of a dermatologic and eco-friendly cleaning solvent called “GreenEarth®,” instead of the commonly used chemical perc (Perclorethelyne) a carcinogenic which is unhealthy for both human skin and garments, and independently heated equipment allowing for the air-conditioned boutique style concept imported from Europe.

OXXO’s Frisco (5110 Eldorado Parkway), Plano (2208 Dallas Pkwy, #317) and Houston (1275 Eldridge Pkwy) locations are experiencing fast payback with strategic locations in shopping malls with easy parking access, where OXXO is welcome, but hold certain resistance to traditional cleaners due to the volatility of the boilers and to strong chemical odors and contamination.


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OXXO’s Frisco (5110 Eldorado Parkway) is experiencing fast payback with strategic locations in shopping malls with easy parking access.

There are two types of franchises: those that unite high quality with notable added value and those that break tradition and revolutionize the market. OXXO® Care Cleaners has set new standards in Texas, and is now seeking further expansion throughout the State.

From a functional perspective, each store can clean up to 700 garments in twelve hours with just seven employees, including the manager on duty. The shop’s internal system is computerized and automated. This combination of planning and technology leads to savings in space, time and money and drastically reduces the possibility for human error.   

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OXXO operates in a fully transparent environment where all of our work, including hand ironing on premises,
is done in front of the customers.
(Frisco, TX)

OXXO in Texas continues to have an impeccable and wrinkle-free brand.  “Entrepreneur” magazine just ranked OXXO® once again among the top five hundred best new franchises in the United States.

OXXO is a CARE Cleaner because of our “WE CARE” philosophy and commitment.

About OXXO®

OXXO® is an environmentally-responsible dry cleaning franchise in the United States. At OXXO®, customers experience the ultimate in garment care with the use of environmentally safe GreenEarth solvents (no use of Perc (Perclorethelyne)  chemicals common at other dry cleaners), the latest 24/7 ATM-style pick up service, the most technologically advanced European manufactured garment care equipment  and the  traditional  method of hand – ironing. Clothing and linen are cleaned right the first time and personally inspected by OXXO® garment care specialists to ensure superior handling and meticulous attention to detail. Visit www.oxxousa.com for more information and the OXXO® nearest you. 

 

*** Entrepreneur Magazine ranked

OXXO® Care Cleaners in the Top 500 franchises in 2018

Planting Smiles

HOLLYWOOD, Fla. — OXXO Care Cleaners® is the official sponsor and partner of South Florida’s Communities In Bloom non-profit association dedicated to charitable giving and volunteerism, particularly for underprivileged children and women in South Florida communities.

“OXXO was founded on the ‘we care’ principle,” says Salomon Mishaan, CEO and founder of the cleaners. “Through the years, we have collaborated on many community activities, including our support for Breast Cancer awareness with the Susan G. Komen foundation.”

He says that, “Now, we are proud to support a year-long effort organized by Sophia Arana and Evely Forte of South Florida’s Communities in Bloom to help the needy.”

Mishaan adds: “We also want to incentivize our customers to raise money for Communities in Bloom rebuilding efforts following Hurricane Irma at our local stores.”

“Since its foundation in 2015, Communities in Bloom has created gardens at homeless shelters, homes for children transitioning out of foster care, and women’s shelters,” says Sophia Arana, co-founder of Communities in Bloom and Our Lady of Lourdes high school senior.

“We have also distributed plants at local hospitals. We are honored that OXXO will support our year-long efforts, especially because there is so much work to be done after Hurricane Irma, but also because there are always people in need in our community,” she says.

Communities in Bloom is a non-profit, 501(c)(3) organization dedicated to restoring the landscaping of local-non profits that assist children in need. It’s mission, the organization notes, is to create beautiful green spaces, while promoting a love for plants and the environment in the local community.

OXXO® Care Cleaners is an environmentally-responsible drycleaning franchise with the use of GreenEarth® Cleaning solvents.